“Fries with burgers on the side.” It’s a clever little marketing tag that begs a larger question: why would anyone create a restaurant concept that makes a leading man out of America’s favorite culinary sidekick, the humble french fry? For Blake Lingle, co-founder of Boise Fry Co., the answer is simple. He just wanted a great fry.
Cinder was recently recognized by the much respected industry publication Wine Business Monthly as one of its “Top 10 Hot Small Brands” — an accolade that means a lot to Cinder owners Joe Schneer and Melanie Krause, not only for its reflection on their brand, but for the validation it gives to the Snake River AVA as a wine growing region.
In this Behind the Menu podcast interview with Idaho Preferred manager Leah Clark, we’ll learn how her program goes about its mission to “promote Idaho food and agricultural products” by connecting consumers and producers through efforts ranging from partnerships with local grocery stores and school cafeterias to culinary celebrations.
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